Co-ed outdoor apparel — est. 2026
You don't need
a reason.
Walk, run, hike, paddle, play — one shirt that works for all of it. Nobody's grading it.
Samples are in production. The list hears first.
330gsm
Heavyweight cotton — holds its shape, still moves loose.
XS–2XLunisex
One drop-shoulder cut, built to fit just about everybody.
1shirt
The run, the hike, the game, the errands after. No category.
Stoked is the easy part.
Anybody can love the outside on a perfect Saturday. The whole thing — the actual whole thing — is going back out on the ordinary days. The cold start. The short window. The Tuesday with no reason attached.
A fire doesn't keep itself lit. You feed it, or it goes out. That's what the name means: stoked isn't a mood you wait around for, it's one you keep working on. We make the stuff you wear while you do.
Out There
The go pieces. See you out there.
Unisex · Heavyweight cotton
The Everything Tee
One heavyweight cotton tee for whatever you're doing today.
$48 — founding batch, first 100. $58 after.
- Navy
- White
Women's · Sports bra
The Everything Bra
One bra for whatever you're moving through.
$52
- Navy
Unisex · Mesh-lined
The Everything Short
One pair of shorts for whatever the day turns into.
$54
- Grey
Unisex · Raglan sleeve
The Flint
The raglan you strike the day with.
$52
- White
Women's · High-rise short
The Spark
High-rise, navy, first to catch.
$48
- Navy
Rest is part of it.
Rest · Unisex · Fleece hoodie
The Ember
An ember is the fire kept low so it's still there tomorrow. A 350 gsm fleece for the day off, the drive home, the cold morning before. The back says it: rest is part of it.
$118
Get Early AccessWho's behind this
Two of us — Graham and Cooper. Same pull toward being outside since the week we graduated. We both work full-time and train for our own stuff — an Ironman, the 14ers, more pickleball than either of us will admit — and we kept reaching for the same one shirt that didn't exist. So we're making it.
The full story →Get in before the first run.
Samples are in production. The list gets the first look, first access, and first crack at the founding batch — $48 instead of $58 on the Tee, capped at 100 units. That's the pitch. No spam, just the launch.